The Firm

Latest Thinking

Latest Thinking


Two Marks, One Market: How Section 12 and 28(3) Let Trademarks Coexist

Two Marks, One Market: How Section 12 and 28(3) Let Trademarks Coexist

When most people think of trademarks, they imagine one brand, one owner, and strict exclusivity. But the Trade Marks Act, 1999 has a clever exception....

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Why Every Startup Needs a Bookkeeping System from Day One

Why Every Startup Needs a Bookkeeping System from Day One

Many founders delay setting up a bookkeeping system because they believe it’s something to handle “later.” But the day your startup begins...

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Why Family Businesses Should Consider Forming a Legal Entity

Why Family Businesses Should Consider Forming a Legal Entity

Family-run businesses form the heartbeat of the Indian economy. Whether it’s a corner shop run by multiple generations or a thriving regional manufacturer,...

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Why Every Business Needs a CFO – And Why a Virtual CFO Could Be Your Smartest Move

Why Every Business Needs a CFO – And Why a Virtual CFO Could Be Your Smartest Move

Running a business today isn’t just about selling a product or service it’s about managing money wisely, making the right financial decisions,...

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Is Your Business Missing Out on India’s New FDI Opportunities?

Is Your Business Missing Out on India’s New FDI Opportunities?

Learn how 2025 FDI reforms can help your business grow with foreign investment even in restricted sectors. Introduction India has become one of the...

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A Business Alert You Can’t Ignore: Choosing the Right Financial Partner

A Business Alert You Can’t Ignore: Choosing the Right Financial Partner

In today’s competitive business environment, the decisions you make during the early stages of your venture can define its long-term success. Among...

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Cryptocurrency & Global Compliance: What Financial Institutions Must Know

Cryptocurrency & Global Compliance: What Financial Institutions Must Know

Cryptocurrencies are no longer just a niche market—they are redefining global finance. From Bitcoin and Ethereum to stablecoins and DeFi platforms,...

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Advance Ruling under GST: A Tool for Clarity and Confidence

Advance Ruling under GST: A Tool for Clarity and Confidence

If you’re a business owner, tax consultant, or even just someone dealing with GST compliance, you’ve probably faced moments of doubt: 👉...

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Due Diligence vs Internal Audit: Why Both Matter for Business Success

Due Diligence vs Internal Audit: Why Both Matter for Business Success

In today’s fast-moving business world, companies face constant decisions — whether it’s entering into a new partnership, acquiring another...

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