The Firm

Latest Thinking

Latest Thinking


SME IPO: Unlocking Growth Opportunities for Emerging Businesses!!

SME IPO: Unlocking Growth Opportunities for Emerging Businesses!!

A small business is an amazing way to serve and leave an impact on the world you live in” – Nicole Snow In recent years, the SME IPO listing...

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How AI and Automation are Revolutionizing the Auditing Future

How AI and Automation are Revolutionizing the Auditing Future

The world of auditing is witnessing a significant shift because of Artificial Intelligence (AI) and automation. These innovations are redefining conventional...

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Cash Transaction Limits in Business: A Guide to Section 40A(3) of the Income Tax Act

Cash Transaction Limits in Business: A Guide to Section 40A(3) of the Income Tax Act

Introduction India's transition towards a cashless economy is gaining momentum with the rise of digital banking. This shift is characterized by...

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The Franchise Business Model: A Strategic Approach to Growth

The Franchise Business Model: A Strategic Approach to Growth

Franchising is one of the most popular business models for expansion, allowing a company to grow rapidly without shouldering the financial and operational...

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SME Valuation: Key Methods & Strategies to Determine Business Worth

SME Valuation: Key Methods & Strategies to Determine Business Worth

Business valuation is not just about mere numbers it is about identifying key value drivers and the risk factors of the company. Methods of valuation...

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The Direct Tax Code 2025:  Key Insights

The Direct Tax Code 2025: Key Insights

The Indian tax environment stands at the threshold of major modifications. The Direct Tax Code (DTC) 2025 Expected to bring in a new tax regime that combines...

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The Mahindra-IndiGo Trademark Dispute: Branding Lessons

The Mahindra-IndiGo Trademark Dispute: Branding Lessons

The automotive world recently witnessed a curious case of branding conflict, not between rival car manufacturers, but between an automaker and an airline....

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Intellectual Property Protection: A Guide for Startups

Intellectual Property Protection: A Guide for Startups

In today's competitive business landscape, protecting your unique ideas and innovations is essential, especially for startups that are constantly innovating....

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Compulsorily Convertible Preference Shares (CCPS): A Smart Funding Option for Startups

Compulsorily Convertible Preference Shares (CCPS): A Smart Funding Option for Startups

In the dynamic world of startups, securing the right kind of funding can make or break a business. While there are numerous funding options available,...

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