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Trademark Registration in Kochi & Calicut

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Trademark Registration

In todays world of business and competition, the protection of one’s brand is very imperative .The brand name is the representation of what each business intends to convey to the world. And, thereby the importance of Trademark Registration comes to play.

A trademark is an identity card of a business, where the particular brand’s product or service provided is identified. It carves a unique niche for the business.

Trademark Registration Process

Trademark search 

The first Step towards the registration process is conducting a Trademark Search using the Trademark Registry Portal .A detailed check of the proposed brand name is made .In case, a similar name is found in the registry, alternate options shall be suggested in order that registration is obtained .The Goods and Services are classified into 45 different classes by the Trademark Registry. Each product or service is categorized according to the classification and the search is also done accordingly.

Documents Required for Registration

  • Power of Attorney: An authorization letter needs to be signed by the client in order to do the registration. This shall be attached along with the online application 
  • User Affidavit: In case if the brand name has been used /or is in usage and registration is being sort now, a user affidavit needs to be prepared to prove the aforesaid.
  • ID Proofs 
  • Business Type or entity 
  • Brand Logo /name 

Advantages of Trademark Registration

  • Efficient Tool Towards Business Growth 
    Trademarks assists the consumers to recognize and also differentiate between similar brands /services of competitors. Marketing, promoting and building a brand is always the key strategy for most businesses. But , its time we realize ,for all the aforesaid to happen ,the protection of the brand is very pivotal .Trademark registration should be the foremost tool to be considered in a prudent business model.
  • Exclusive Legal Right Over The Brand 
    Most entrepreneurs market their business venture by utilizing various logos, slogans, titles etc. this is mainly to create a mark in the market. Unfortunately, if these aren’t protected, other firms or competitors are free to use, copy, imitate and infringe them leading to a great loss and adversely affecting the brand name. An absence of legal protection, will give other business entities, an opportunity to rob away the goodwill accredited to the business .The trademark registration gives a monopoly over the brand name associated to the business.
  • A Trademark Is An Enduring Asset 
    A trademark is an intangible asset, which can be transferred, licensed and even assigned. It is one of the few assets that can provide you with a long-term competitive advantage.
  • Allows Businesses To Effectively Use The Internet 
    Trademarks, being the brand identity of a business, are often the most spontaneously searched articles on the internet by any user seeking information about the business and its product or services .A higher traffic on your business website will in turn result into a top rank on search engine results, which in turn helps market the brand effortlessly.
  • Trademarks Exists Indefinitely 
    Once registered, the trademark is protected for a term of 10 years, which can be renewed indefinitely by filing the required renewal forms along with the prescribed fees.
  • A Shield Against Infringement And Unfair Competition
     A Trademark Registration is a protection to the brand against any misuse, infringement or imitation. Each brand is formulated with much diligence and its growth is every entrepreneur’s focus point. It is an expected fact that competitors may indulge in infringement. Once an application is made to the Registry, legal measures can be availed in situations of misuse. Today the market is filled with copycats and counterfeiters for their own benefits. Under Trademark Laws, remedies are available to the owner of the trademark for unauthorized use of his or her mark or its imitation by a third party.
  • Protects Investment In Advertising And Branding 
    Todays competitive markets have made advertising and branding a must try. The entrepreneur establishes a business as well as a brand name by pooling in his innovation and ideas through various advertisements and marketing strategies .At times, these require investment at a large scale .By trademarking the brand, whatever amount has been spent would be of great value .The legal protection obtained through registration would make all the investments made, truly worthy!
  • Acts As A Basis For International Trademark Application 
    A Trademark Registration in India would benefit in the International Registration in future.
    Based on the Indian Trademark Law, one can file an international application, online, at the IP India (CGPDTM) website (, designating all or some of the members of the Madrid Union for wherever (countries) mark is to be protected.
    Centralized filing of the trade mark under the Madrid Protocol offers many advantages: one needn’t file separate applications in many countries, drafted in different languages, pay fees in different currencies, hire the services of local representatives and follow different procedures in each of those countries. Instead, a single international application online on the IP India website, in a single language (English), pay fees in a single currency (Swiss francs), and the application has effects in all the Madrid Union members of interest. 
  • Effective Communication Tool
    A trademark supports the business to stand apart from the crowd, capture the customer’s attention easily and help prevent confusion in the market. Moreover, the public as, an indication of quality, trust and good service always deems a TM sign.
    A trademark wraps up in a single brand or logo, the attributes of the company reputation, product and services.
  • Creates A Sound Name And Face Value Among The Competitors And General Public
    A trademark is both your business identity and an important part of your marketing strategy. Having a registered trademark increases the credibility of your business in the market and among the general public. It increases the standard of your brand.
    It is important to choose an appropriate IPR attorney/lawyer for Trademark Registration process. E.g.: If the Trademark isn’t registered in the appropriate class, it may hamper the business in the long run.  Thereby, due diligence is required in the legal advice given